Sunday, May 29, 2011

Blogging: Getting a URL - Is it an asset or a liability for a beginner?

This is a question I have been wrestling with ever since I finished reading Problogger.  One of the things you are expected to do is get your own URL so that you can improve your hits.  The argument being that having your own URL eventually pays for itself.  The question I am asking then from a business point of view though is this then an asset or a liability?  Ever since reading this book; however, I have been looking at the stuff I have in those two terms: asset or liability?

In truth for the beginner, like myself, this is a liability in its purest form as it will not generate income but take it.  Only when having the URL causes enough income to come in does it switch to becoming an asset.  How long will that take? 

I off course have this real rabid (smile) philosophy about debt anyway.  A bill is a debt until you pay it.  Based on this wouldn't a better policy be to get a blog to generate enough to pay for the URL first then get one?  Or is having a URL one of those necessary things to owning a blog?  It makes me think a lot right now. 

What do you think? Is a URL an asset or a liability?   
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1 comment:

  1. EdMay 29, 2011 at 4:35 PM

    It is both in a business sense. A domain is a cost that occurs once a year...$10 for blogger. It will be an asset because it will increase traffic and traffic in blogging is how income is produced. You will never truly reach levels of great income until you have your own URL. Having your own URL makes you look more professional and will also lead to more repeat visitors. The point is that a URL through blogger is really a very minor cost, and as long as there is no loan then you will be good. I think overall eventually, and sooner than later if your dedicated, your own domain name ends up being an asset...do it with all your blogs at once to.

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